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Guides

Finding people worth contacting.

Everything below is about the same problem from different angles: the people who can help you are usually closer than the ones you’re prospecting for. Useful whether or not you ever run a scan.

How to export your LinkedIn connectionsThe exact click path, what the six columns contain, and the three quirks in the file that break most spreadsheets.How to find investors for your startupWhy warm introductions dominate seed funding, how to find the investors already sitting in your network, and what to send them.How to find your first B2B SaaS customersWhere the first ten customers actually come from, how to tell a user from a buyer, and how to search your own network for both.How to find partners who will refer you businessWhat separates a real referral partner from a logo swap, how to spot them in your existing network, and how to structure the arrangement.How to reconnect with dormant connectionsWhy the nine-year gap is an asset rather than an obstacle, and how to write the message that acknowledges it without grovelling.Warm introductions vs cold outreachHow the two compare on response rate, cost and time, and how to work out how much warm pipeline is sitting unused in your network.

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