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Finding the people you need

Customers, investors, partners. Who to look for, and how to tell them apart.

How to find investors for your startupWhy warm introductions dominate seed funding, how to find the investors already sitting in your network, and what to send them.How to find your first B2B SaaS customersWhere the first ten customers actually come from, how to tell a user from a buyer, and how to search your own network for both.How to find partners who will refer you businessWhat separates a real referral partner from a logo swap, how to spot them in your existing network, and how to structure the arrangement.

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Other topics

Working with your LinkedIn exportGetting the file, understanding what is in it, and what you can legitimately do with it.Selling to people who already know youWhy warm beats cold, and how to work a network you have already built without burning it.Doing it yourselfHow to run this analysis by hand with an AI assistant, and where that stops being worth it.