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Selling to people who already know you

Why warm beats cold, and how to work a network you have already built without burning it.

How to reconnect with dormant connectionsWhy the nine-year gap is an asset rather than an obstacle, and how to write the message that acknowledges it without grovelling.Warm introductions vs cold outreachHow the two compare on response rate, cost and time, and how to work out how much warm pipeline is sitting unused in your network.

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Other topics

Working with your LinkedIn exportGetting the file, understanding what is in it, and what you can legitimately do with it.Finding the people you needCustomers, investors, partners. Who to look for, and how to tell them apart.Doing it yourselfHow to run this analysis by hand with an AI assistant, and where that stops being worth it.